Common Unity Project’s Website Design & Development

Common Unity Project Aotearoa (CUPA), a New Zealand based nonprofit organization focused on community development and sustainability, partnered with Tech Dimensions to design and develop their website from the ground up. As a charitable movement that grows food, connection, and collaboration through grassroots initiatives, CUPA sought a digital platform that could embody its values and expand its reach beyond the local community. To achieve this, Tech Dimensions delivered a comprehensive solution that included website design and development, UX strategy, content architecture, donation system integration, and Shopify setup. The new platform became a digital home for CUPA’s mission, enabling visitors to learn, contribute, and participate while providing the organization with the tools to manage content, projects, and donations efficiently.

The Challenge

Before engaging with Tech Dimensions, CUPA had no centralized digital presence. Its community-driven projects from urban farming and sewing collectives to bee cooperatives and zero-waste kitchens that operates largely offline, limiting engagement and visibility.

Key challenges included:

  1. No unified platform to represent multiple community initiatives.
  2. Lack of an online donation or volunteer management system.
  3. Minimal visibility for social enterprises and community products.
  4. Difficulty communicating the organization’s impact to a broader audience.

The goal was to design a purpose-driven, user-friendly website that reflected CUPA’s mission and made it easier for people to discover, support, and connect with its work.

Our Approach

Tech Dimensions began by conducting in-depth discovery sessions with the CUPA team to understand their mission, audience, and long-term goals. This collaboration informed a development strategy focused on accessibility, storytelling, and sustainability.

Tech Dimensions Impact

Through close collaboration and thoughtful execution, Tech Dimensions delivered more than just a website, we built a digital ecosystem that empowers Common Unity Project Aotearoa to share its story, mobilize support, and sustain long-term growth. From concept to completion, this project reflects our belief that meaningful design and technology can help purpose-driven organizations connect with people, inspire action, and create lasting impact.

Design and Development

  1. Created a custom design system inspired by natural textures, earthy color palettes, and human-centered visuals that reflected community warmth and inclusivity.
  2. Developed the platform from scratch using modern web technologies optimized for speed, scalability, and mobile-first performance.
  3. Structured content around six key initiatives like Urban Kai Farms, The Remakery, Sew Good Collective, Beeple Honey, The Compost Hub, and The Remakery Café, allowing visitors to explore each area of impact.
  4. Integrated Shopify to power the Common Unity Shop, where CUPA could sell handmade, local, and sustainable products.
  5. Implemented a secure donation flow supporting both one-time and recurring contributions through multiple payment methods.
  6. Built a modular content management structure that allows CUPA’s team to easily add new projects, events, and updates without technical support.

Marketing & Engagement Setup

To support long-term growth and visibility, the project also included:

  1. SEO optimization to improve search discoverability and attract organic traffic.
  2. Email automation and social media integration to connect with donors, volunteers, and newsletter subscribers.
  3. Custom analytics dashboards providing real-time performance and engagement data.
  4. Media enablement, including the ability to embed videos, YouTube playlists, and visual stories documenting CUPA’s work and community events.
“Transforming community vision into digital reality requires empathy, strategy, and innovation. By partnering with Tech Dimensions, Common Unity Project Aotearoa built a purpose-driven digital ecosystem that amplifies its mission, unites its initiatives, and inspires lasting community engagement.”

The Outcome

A website established with a unified and vibrant online presence for Common Unity Project Aotearoa. The digital platform now serves as an inclusive community hub that connects people, showcases stories, and drives tangible action.

  1. A cohesive digital identity representing all CUPA initiatives under one platform.
  2. A smooth donation experience leading to increased contributions and volunteer interest.
  3. Broader community reach and engagement, both locally and internationally.
  4. A streamlined backend allowing CUPA’s team to manage content and e-commerce independently.
  5. Improved storytelling through rich media, event galleries, and community updates.