Challenges

Fusion’s existing web infrastructure needed a complete redesign to match its personalized education model. The previous website lacked accessibility compliance and had complex navigation that made it difficult for parents and students to explore programs or request information easily.

The new platform had to address several challenges:

1. Ensure accessibility and compliance with WCAG 2.1 standards.
2. Support screen-reader optimization, including visual and keyboard navigation controls.
3. Represent multiple audience types like students, parents, educators, and counselors with personalized content pathways.
4. Integrate CRM ready forms for inquiries, admissions, and open house events.
5. Capture the unique Fusion Student Experience through storytelling, visuals, and interactive content.

Key Functionalities Delivered

1. Accessibility tools (screen-reader shortcuts, skip links, issue reporting).
2. Dynamic campus locator with search and filtering.
3. Online admission forms and CRM integration.
4. Personalized content sections for student types and parent interests.
5. Responsive UX with optimized performance metrics.
6. CMS for easy content management and event posting.
7. Analytics dashboards for tracking engagement, conversions, and inquiries.
8. Integrated multimedia galleries and video stories.

Impact & Results

The designed Fusion Academy website not only modernized the brand’s digital presence but also elevated accessibility and personalization to a new standard.

1. Accessibility Adoption: The screen-reader mode and accessibility guide significantly improved usability for visually impaired users, meeting WCAG 2.1 compliance.
2. Improved Engagement: Time on page and content interactions increased due to better visual storytelling and intuitive navigation.
3. Higher Conversion Rates: Inquiry submissions grew substantially, supported by simplified admission forms.
4. Stronger Community Identity: Students and parents reported improved connection through personalized sections highlighting their individual learning needs.
5. Scalable CMS Ecosystem: Administrators can now manage campus updates, student stories, and event calendars independently.

Approach

Our approach combined strategy, design, and technology to ensure that every decision reinforced the brand’s legacy while aligning with modern e-commerce trends.

1. 1. Accessibility-First Designs

      Accessibility was a core pillar of Fusion Academy’s new web platform. We implemented a comprehensive accessibility interface. This ensured the platform was equitable and inclusive, offering an adaptive experience for all users, including those with visual or motor disabilities.

2. 2. UX Strategy and Personalization

      We developed a modular UX framework that maps directly to Fusion’s core audience journeys. Each section of the site reflects the school’s student-first model, including:

   1. Why Fusion: Introducing Fusion’s mission and the value of 1-to-1 learning.
   2. Academics: Detailing middle school, high school, summer programs, and college prep.
   3. Campuses: Location-specific details with contact forms and upcoming event calendars.
   4. Student Experience: A dynamic section showcasing how Fusion supports different student types from gifted learners to those with ADHD, anxiety, or dyslexia.

   Each profile (e.g., Students with Anxiety or ADHD) includes tailored messaging and visuals, helping families identify with Fusion’s environment.

3. 3. Design and Development

      We built the site using a custom front end framework optimized for performance and accessibility. The interface used:

   1. Clean, modern typography and color contrast aligned with accessibility guidelines.
   2. Responsive layouts ensuring seamless experience across desktop, tablet, and mobile.
   3. Intuitive navigation that mirrors the in-person campus experience.

   Integrated modules and functionalities included:

   1. Campus Locator and Finder with map-based search.
   2. Admissions Form System for inquiries, virtual tours, and enrollment.
   3. Podcast and Resources Hub for thought leadership and parent engagement.
   4. Career and Portal Logins for students and staff.
   5. Video Libraries showcasing student journeys and classroom environments.

4. 4. Content and Engagement

      Fusion’s philosophy revolves around personalization, so content was designed to feel empathetic and human.

      We highlighted:

   1. Student Success Stories are told through videos and written testimonials.
   2. Social and Extracurricular Life that includes clubs, field trips, and Homework Café experiences.
   3. Parent Resources and Support Tools integrated through intuitive content navigation.

      Interactive CTAs such as “Request Information” was positioned strategically to enhance engagement and conversion.